Falling in Love with Conscious Fashion

A Path to Sustainable and Mindful Living

Hey there,

Ever heard of the phrase "you are what you eat"? Let's give it a fashion twist and say, "you are what you wear". Interesting, isn't it? In this newsletter, let's talk about conscious fashion, what it is, and why it matters.

The game of fast fashion is about detachment - making the consumer blind to where their products are birthed and considering merchandise as a throwaway. The time is ripe for questioning this shadowy culture. True sustainability isn't a pretense you can fake but a way of life you breathe into existence, a mindset that becomes your guiding star.

What does this mean for you in the context of business decisions, your capacity as a consumer, and your position within the broader societal framework? We find ourselves in an era dominated by mass production. This model needs to be questioned.

Growing Up and Seeing the World

I was raised in a village where we lived in harmony with nature. My grandfather was a shepherd, and my grandmother made wool from our own sheep. As I left the village and saw more of the world, I saw too much waste. It was everywhere. I was part of it too. This pushed me to write about the need for careful shopping.