Sustainability Pulse #15
Sustainability Trends & News Worth Exploring — November 28
New Research From Sustainable Brands and Ipsos Highlights Consumers' Willingness to Leverage Their Buying Power to Support Companies' Good Works
New research indicates that nearly 70% of consumers believe that they can influence companies to do better by buying from them when they do. The research, revealed by SB Brands for Good, a multi-brand collaboration led by Sustainable Brands where leading global brands are working to use their collective influence to drive sustainable behavior change at scale, was conducted to assess consumer values around sustainability, their supporting behaviors, and understand the gap between intentions and actions.
Beyond Data: How Financial Firms Can Build a Sustainable Future
To many in the investment community, 2021 will be remembered as the year institutional investors threw their weight behind environmental, social and governance (ESG) principles, recognizing the importance of these factors in driving long-term shareholder value.
US companies have heard the message and have been responding to the growing demand for ESG information. Today, 90 per cent of S&P 500 companies have published an ESG report, up from just 20 per cent a decade ago.
What Meta, the new Facebook, means for digital fashion
Facebook and its founder Mark Zuckerberg may be in the middle of multiple lawsuits (thanks, Frances Haugen), but that hasn't stopped the social media company from taking to the spotlight with its news: it has rebranded as Meta.
Fashion-wise, users can enter the metaverse through their digital avatars, which means they'll also have their own virtual wardrobes. The idea of virtual fashion has been gaining much attention in the last couple of years, thanks to the rise of start-ups offering (and successfully selling) virtual clothing.
Benefits of Virtual for Fashion
On the business front, VR has the potential to democratize the fashion industry for its creators. Conventional fashion shows, tradeshows, and other means of exposure for new brands are primarily held in the US and Europe and involve a high participation price. But now, new virtual innovations can lower entry barriers for new talents in underrepresented areas, thereby making the fashion industry much more inclusive.
Natural wool, cotton sectors challenge Europe's plans to label synthetics more sustainable.
Natural fibres such as wool, cotton and mohair have historically competed for the same buyer. These industries are now joining forces to take on new textile labelling laws in Europe over the very definition of sustainable.
'Education is key': Outdoor apparel brand Arc'teryx grows its circularity program
As a brand that makes outdoorsy gear for people who love nature, Arc'teryx has put an emphasis on circularity and sustainability. In May, the company put all of its circularity initiatives — including resale, repairs and recycling — under one umbrella, a new program called ReBird.
Top 13 Sustainable Fashion Designers Making a Change in 2021
How eco-friendly fashion designers are making a change
1. This fashion approach reduces the number of micro fibres released into the environment.
2. Reduces toxic waste and supports animal rights.
3. Clothes are distinct and unique.
4. Leads to less strain on the planet's resources as eco-friendly clothing is made through sustainable practices.
5. Eco-friendly fashion does not harm you.
Are clothes made from recycled materials really more sustainable?
Many brands are switching to recycled fibers but experts worry people may believe their purchases are impact-free – when that's far from true.
Synthetic Fabrics: An Environmental Fashion Faux-Pas?
Unfortunately for our most important fashion icon (Earth), demand for synthetics is growing faster than the demand for natural fibers like organic cotton, hemp fabric, cork fabric, and ethical wool.
By 2030, it's expected synthetics will make up 75% of global apparel fiber production.
But how does that look from an environmental standpoint?
New Women's Eco Fashion Brand Combines Modern Design With Organic Fibers
Kate Fisher was making eco-conscious clothes in the '90s. "I do this because I believe in it. Not because it's a trend," she says.
For over 20 years, Fisher ran a company, Synergy, that made clothes from primarily natural, organic fibers and sold them widely in stores such as Whole Foods. Now, she's launching a new brand, WVN (pronounced as "woven"), with more modern, design-forward styles ranging from athleisure wear to block printed one-of-a-kind dresses.
This luxurious fabric breaks down in the ocean without leaving a trace
According to one 2016 report, the fibers are not only ending up in our water supply—they are found in fish and other marine life too. A 2021 study found microfibers in the stomach of deep-sea fish living in a remote part of the South Atlantic Ocean, highlighting how bad microfiber pollution is around the world.
Green JOB Board
Fashion Sustainability Coordinator
Responsibilities Include:
Member and Community Outreach
Industry Research
Assist with Member Onboarding
Draft Marketing and Promotional Communications
Social Media and Content Creation
Administrative support to Operations Manager, Fashion Sector
Course Associate, Sustainable Fashion (Spring 2022)
Columbia University New York, NY, USA
Responsibilities
Attend weekly class sessions, assist with instruction, lead breakout sessions, and facilitate discussions.
Hold weekly office hours.
Evaluate performance, grade student work, and provide effective feedback as requested by the course Lecturer.
Monitor and address student concerns and inquiries.
Build working relationships with the students, provide guidance and mentoring, and respond to their inquiries promptly.
Social Media Manager - Sustainable Apparel Brand
Responsibilities
Lead an always-on Social Media strategy: establish viral and data-driven growth tactics and content streams for Instagram, Twitter, TikTok and YouTube.
Oversee monthly content streams, influencer takeovers, community management and aggressive growth and engagement goals.
Track and aggregate community and influencer UGC across social platforms.
Proactively surface this content to the Head of Brand Marketing and the Head of Growth Marketing to be used in multi-purpose streams and repost on owned channels.
Think critically about how owned Social Media platforms can contribute to revenue and site traffic goals as well as social follower and engagement metrics.
Write all copy for for social media captions.
Associate Luxury Specialist
The Associate Luxury Specialist (Associate LS) is a key inside sales position at The RealReal. As an Associate LS, you will drive new business by acquiring consigned items from our new clients. You have an entrepreneurial spirit and can adapt to shifting priorities to achieve and exceed sales goals. You're customer-obsessed, adaptable, and passionate about luxury brands, fashion, and sustainability. Above all, you embody the TRR culture through collaboration, driving results, and building for the future.Read More
Temporary Assistant Fabric Development
Location: Remote
Duration: ASAP – 6 months
Hours: FT Hours
Position Overview
The person in this position will be opening up 3-D trim models in the program V-Stitcher, apply the brands specific colors/finishes, adjust the model outputs, and save them in a format the entire company will use on their 3-D garment renderings.
Manager, Fashion Product Development
at Rent the Runway (View all jobs)
Brooklyn, NY (Rent the Runway HQ)
What You’ll Do:
Grow Private Label Business- Responsible for strategic planning and development of Private Label brands that speak to our customer inventory needs though partnership with the data analytics team. Consistently deliver exceptional quality product while delivering improved Return on Investment.
Vendor Development –Develops deep understanding of vendor capabilities and works to improve vendor performance in terms of development process adherence, quality and fit. Identifies and vets new vendors and markets to add to the matrix. Strengthen relationships through process support, communication, and negotiation.
Strategically develop existing suppliers and attract new suppliers who can provide desirable speed, cost, product strengths. Manage the supplier matrix.
Test new business models with a focus on beta testing an in-season “Test & React” strategy through key domestic supplier partnerships leveraging data to focus on specific tranches of inventory
Thank you, as always, for being with us!
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