Sustainability Pulse #31

Sustainability Trends & News Worth Exploring — April 10th, 2022

Apr 10, 2022

Can The Metaverse Transform Fashion Business Models?

There may be a better analogy than e-commerce to size up fashion's metaverse opportunity: will it be more like streaming or 3D movies?

MetaWear® @metaweartoken

#Metaverse, Transforms #Fashion Business Models💎🛍👗 There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies? Or something crazier ? What do you think 🤔 #NFT #Crypto #MetaverseFashion #Blockchain

Previewing Metaverse Fashion Week: Digital fashion's big experiment

Anchored by big-name labels, Metaverse Fashion Week is designed to test brand and consumer appetite for digital fashion. Participants and organizers talk preparations, and why it's more about experimentation than digital sales.

Acura Is Launching A Digital Showroom In Decentraland

To promote its new 2023 Integra car, Acura is launching a digital showroom in the metaverse on March 22—making it the first automaker to do so—and its first limited edition NFT.

Do you have a fashion brand? Then, it's time to consider a virtual showroom.

Marketing your fashion brand in a virtual showroom is one of the most important tasks you have to do. With a virtual showroom, you can publicize your brand, communicate with clients, and expand your business.

London's By Rotation is taking its p2p fashion rental app stateside

Fashion rental platforms had a tough time during the pandemic as in-person events evaporated and office workers ditched their smarts to collectively slip into comfy loungewear. But as the pandemic recedes (hopefully!) and focus grows on fast fashion's environmental and social costs, the future for clothes rentals is looking rosier again.

New Scorecard Ranks Fashion Brands on Efforts to Remove PFAS

Of the 30 companies surveyed, only 4 companies, including Levi Strauss, Keen Footwear, and Victoria's Secret, received high grades for leading the way in eliminating the toxic "forever chemical" from their products. Their commitments should serve as a call for the rest of the apparel industry to immediately adopt their own policies to stop using the toxic chemicals in their products.

EcoFashionista Extraordinaire

ECOspecies. ECOsurvival. ECOchange. ECOlives. ECOlogy for Earth's future.

ECOlifestyle pioneer Marci Zaroff is transforming the world one cotton boll at a time, and she hopes more people will join her in driving positive steps to bolster future sustainability. In fact, she coined the term "ECOfashion" in 1995, and is an internationally recognized expert, educator, innovator, author and self-professed serial ecopreneur.

Leather May Be Natural, But Is It Biodegradable?

While policymakers may consider biodegradability that isn't complete after 10 weeks to be insufficient, it's undoubtedly better than plastic, which can take more than 400 years to decompose.

EU chief says fashion is "free riding" on circular PET bottle system

BRUSSELS – EU environment commissioner, Virginijus Sinkevičius, has told Apparel Insider the fashion industry is currently "free riding" on the circular system for PET bottles to source its recycled polyester. In an interview about the European Union's new textile strategy, he said that creating recycled polyester from plastic bottles is a, "growing concern that is not in line with circular economy principles."

Why Fast Fashion Has to Slow Down

Much of the fashion industry trade on speedy design-to-sale and a culture of disposability. Although this business model is seductive and profitable, it isn't sustainable.

(This is insane, and it shows where our values are)

Shein’s reported $100 billion valuation means…

It’s worth more than H&M and Zara combined.
It’s worth as much as SpaceX and $5 billion more than the payments giant Stripe.

Looking ahead…Morgan Stanley predicts Shein could pull in $20 billion in revenue this year, making it the fourth-largest apparel company globally by sales.—JW

Fast fashion is harmful to both environment and mental health

This constant pressure to keep up with the rapid changes has led corporations with no other choice but to cut major corners, no matter what harm it causes.

Fashion and social media trends on these apps are not only sensational and short-lived, but they also negatively impact users’ mental health.

It’s Time to Find Ethical Alternatives to Fast Fashion Giant SHEIN, and be happier

SHEIN doesn’t tell you that despite their massive profits, they steal styles from designers, pay their clothing makers below a living wage to work in sweatshop conditions, and produce huge amounts of waste while creating their excessive variety of styles.

Venetia La Manna @venetialamanna

The way that SheIn is making three of the most polluting fashion brands look insignificant is utterly terrifying.

Russian influencers destroy Chanel bags to protest compliance with European Union's sanction

As luxury brand Chanel cuts off sale to Russia, Russian social media influencers are cutting up the brand – literally taking scissors to their handbags.

Chanel closed its stores in Russia in March to comply with European Union sanctions that ban the sale to Russia of luxury goods priced at more than $327. Chanel's handbags often go for thousands.

victoriabonya