Sustainability Pulse #32
Sustainability Trends & News Worth Exploring — April 17th, 2022
Dapper Dan, a Legendary Harlem-based Fashion Innovator Debuts His First NFT Collection With GAP
Gap announced a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with legendary fashion innovator and style influencer Dapper Dan. The launch will build on the gamification of its first NFT launch, allowing customers to develop their NFT collection with several drops at various levels and price points. This event marks the adoption of NFT by the fashion industry to provide gamified customer experience to its customers.
S4 Capital Lands Latest 'Whopper' Client as Estée Lauder Names Decoded U.S. Media AOR
The appointment tasks the agency with overseeing 25+ brands across North America
The appointment follows a seven-month-long review led by Medialink with Decoded winning the multimillion-dollar contract, which sees it briefed with the media planning and buying needs for ELC's portfolio across the country for over 25 Estée Lauder brands.
The company produces and markets cosmetics such as fragrances, foundations, and skin care products sold worldwide.
Female-led start-up removes the bias from artificial technology in fashion
For a long time, artificial intelligence has been plagued by accusations of inaccuracies and bias. However, one female-founded start-up operating in the fashion and beauty sector is betting on A.I. to help shape a fairer future. With their launch of Diversity Analytics Dashboard, Amanda Cosco and Roya Sedigh, who have extensive backgrounds in technology and fashion, are working to make A.I. more transparent for brands.
The Metaverse Could Radically Reshape Fashion
Garments that dissolve in water change colour or sprout wings could thrive in Web3—and inspire a new era of design IRL.
A designer made a dress out of algae extract, which looked like glass but was strong. If you put it in water, it would fall apart. So she used computer software to make the design, then she printed the pattern on paper and cut it out into the shapes for pieces of the dress. And to show people how it worked, she took her digital design and put it up on the computer screen so they could watch.
The Future of Sustainable Clothing Is Traceable
What does this mean for the future of clothing labels and the fashion supply chain? It means that new material is being used to make clothing that can track the whole journey of each garment, from raw fibers to the end customer.
Inside LVMH's Biggest Sustainability Plan Yet
LVMH, the world's biggest luxury company, has been slower than the rest of the industry to embrace sustainability. But, one year into implementing a new plan to overhaul its supply chain, the company's position is changing: it now has the potential to become a leader in sustainability in fashion.
12 Sustainable Clothing Brands to Shop This Spring
Looking for eco-conscious vegan clothing? We've found just the brands!
5 South Asian Sustainable Fashion Brands and Their Humble Beginnings
Greenwashing: 5 reasons your eco-friendly fast fashion label may not be that conscious
Fast fashion is fast becoming a massive problem for the planet, and the 'eco-friendly' labels are only busy pulling the black plastic bag over consumers' eyes.
How adoption of sustainable fashion in the Middle East can reduce waste, cut carbon emissions
Fast fashion's culpability in the destruction of the planet is proven. It's time to dissociate from this brand.
Guess Which Generation Wants Sustainable Clothes the Most?
Consumers have preferences regarding what they'd like to buy for sustainable shopping. And industry experts say opportunity awaits the retailers that genuinely hear and respond to customer concerns, especially the Millennial and Gen Z generations.
Men's fashion is still seriously lacking in plus-size inclusivity
According to the U.S. Department of Health and Human Services, 31.8 per cent of American men are considered overweight, which means many men are simply unable to dress well for their shape.
The Eco-Fashion Label TIJN Looks To Conquer Fast-Fashion Through Influencer Marketing
Given today's fast-fashion environment and a growing demand for sustainable brands, TIJN, with the help of Influencer Marketing and social media, has found a way to stand out, be efficient and reach the masses.
Influencer Drew Afulalo Face Backlash After Announcing Partnership With Fast-Fashion Brand Shein
A TikTok influencer who uses her platform to call out sexism and misogyny is facing backlash after announcing a partnership with fast-fashion retailer Shein.
Hustle and Hype: The Truth About the Influencer Economy
Inspired by the hit hip-hop album Get Rich or Die Tryin', many young adolescents have embarked on a journey to stardom.
This Mushroom Leather Is Being Made into Hermès Handbags
Biotechnology is a booming industry, allowing investors to make a profit by investing in cutting-edge companies. As soon as the production of MycoWorks' new product, known as Victoria, completes its development phase and is ready for mass distribution throughout the world, the company will begin to make hundreds of millions of dollars each year. By collaborating with Hermès, the company has recently obtained major funds from investors willing to invest in this project.
Sustainable fashion: Biomaterial revolution replacing fur and skins
This shift in production and corporate mentality is due to several factors, including pressure from animal rights activists and environmental organizations and consumer demand, which comes as the climate and environmental crises deepen.
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