Sustainability Pulse #34
Sustainability Trends & News Worth Exploring — May 1st , 2022
We must continue to be shocked and outraged by the violence of fashion
In their paper 'A Typology of Fashion Violence', Otto Von Busch and Ylva Bjerld, draw on Johan Galtung's model of violence. Direct, structural, and cultural violence are visualized as a triangle. Here there is a distinction between these different types of violence. Cultural violence exists symbolically and becomes the rationale or the justification of violence. Culturally violence is legitimated, and structural or direct violence becomes normalized, acceptable or, more subtly, non-remarkable. It is where racialized capitalism embeds its roots through 'othering' and creating them and us in the discourses and narratives that institutions are built on.
Louis Vuitton NFT game project already has over 2 Million downloads
Louis Vuitton's #NFT game already has over 2 Million downloads!
Have you played it yet?
The game was launched last year and is called Happy Birthday Louis. The game features a character called Vivienne - whose mission is to collect 16 candles and 200 candles for the 200th anniversary of the brand.
Have you played it yet?
Nike and RTFKT's First Digital Sneakers Have Landed
Earlier this year, virtual fashion start-up RTFKT dropped a mysterious NFT titled "MNLTH", a metallic cube that was decorated with its logo alongside Nike (NYSE:NKE +2.47%) 's iconic Swoosh. Since then, owners of said NFT have been on a journey completing "quests" posed by RTFKT in a bid to discover the cube's contents.
Snapchat's Dress Up feature turns your phone into an AR shopping mall
The company announced on Thursday at its annual Creator Summit that it's expanding its AR try-on features that let users use their cameras to virtually try on glasses and clothes, and it's also creating an in-app hub called Dress Up that it hopes could be something like the future of the shopping mall.
Here's why body-shaming in the metaverse is inevitable
The metaverse has opened up a new world for fashion, but with it comes a difficult conversation about physically impossible beauty standards.
This isn't new in itself. It's been six years since the world first met Miquela Sousa (Lil Miquela), who now boasts 3 million followers. But with NFT startup Dapper Labs recently acquiring Brud — and subsequently, Miquela — it looks like virtual models are likely to be part of the next chapter of the internet: the metaverse.
Jade & Jaded, a web comedy that uses entertainment for impact, is doing a #FYC campaign #NOW and is in the running to be nominated for "Outstanding Short Form Comedy, Drama, or Variety Series."
If you are a voting member of the Television Academy Foundation, please consider voting for Jade & Jaded and take part in our ripple effect! If you aren't a voting member but know one, send this their way to consider when casting their vote. We will be up against networks and independent projects alike, so every vote counts. Our series is available directly on the # Academy's Viewing Platform!
#EmmyForTheEARTH
JADE & JADED is an award-winning web comedy about two girls trying to "make it" as health and wellness vloggers.
What better way to bring the show into the world than launching it at a leading sustainability conference. The show will also be available for viewers on YouTube, with one episode released per day from October 17-22.
SB '21 streamed the 6-episode short-form series — each episode under 10 minutes — for attendees to watch at SB'21 San Diego, sharing the conference's commitment to empowering the next generation of impact artists. SB '21 is a global event for the largest community of purpose-driven brands and leaders, offering inspiration, resources, and guidance towards unlocking the power of regenerative business. Integrating purpose-driven messaging was the initial intention behind the creation of JADE & JADED, so launching at the Sustainable Brands conference truly exemplifies how important both business and entertainment are in driving sustainability forward.
Vera
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