Sustainability Pulse #47
Sustainability Trends & News Worth Exploring — August 28th, 2022
Are privacy and security issues associated with facial recognition of any concern to you?
Cap_able doesn't believe in reinventing the wheel. Instead, they weave smarter! Introducing woven fabric that includes coding functions.
Cap_able offers a high-tech product that opens the debate on issues of our present that will shape our future.
A startup born from the desire to create innovative knitted garments that combine fashion design and technology.
The project has roots in New York, where the founder and current CEO, Rachele Didero, studied at the Fashion Institute of Technology in 2019. From a discussion with an engineer from UC Berkeley about privacy and human rights, the idea of combining fashion and high tech is developed.
Indian spiritual guru, followed by Will Smith and Tom Brady, has a message for people desperate for a luxury lifestyle.
"If you misunderstand your lifestyle for life you will always suffer because someone else will always have a better lifestyle than you maybe, or a more exuberant or extravagant lifestyle, and you will always think you are less than them. So life is important, lifestyle doesn't matter," the mystic told CNBC's Dan Murphy.
Generative Fashion: Companion Planting Fashion's Digital Futures
If we consume digital-only-proof-of-work-blockchain-fashion-identities is it not a repetition of the physical-only-cheaply-mass-produced-fast-fashion-identities of late? Is the production of thousands of combinatorial digital fashions simply mirroring high street or is it really new due to its digital-only nature?
Op-Ed | The Radical Act of Curbing Consumption
Disconnecting from fashion's hype cycle is the most effective way to both curb the industry's environmental impact and develop a better relationship with our clothes, writes Alec Leach.
Seriously, What Are You Supposed to Do With Old Clothes?
There are no good solutions to the problems of closet clean-out.
Fashion needs to make room for adaptive design
Discussing adaptive fashion, digital accessibility and inclusive-first design, Madeleine Rothery explores how innovation within the fashion industry will help the provide for and empower the disabled market.
The Founder of the World's First Decentralized Art Fund, and Other News
Our daily look at the world through the lens of design.
Your dirty laundry is the next big thing in sustainable fashion.
Changing your washing habits can be just as important as what you buy.
Meet The World's First Chief Metaverse Officer: How Cathy Hackl Is Demystifying Web3 For Female Professionals
Hackl is a Web3 strategist and tech futurist. As founder and Chief Metaverse Officer at Journey (formerly Futures Intelligence Group), she supports brands who are breaking ground and expanding their businesses into the virtual world. Her studio helps clients capitalize on tools like NFTs, gaming, virtual fashion, virtual worlds and Metaverse growth strategies. Hackl is largely credited with being the first professional to be bestowed the title of Chief Metaverse Officer.
NFT Brands Case Study Overview
Nike vs Adidas in total NFT revenue on the Ethereum blockchain:
- Nike: $185 million
- Adidas: $10.9 million
Adidas sold more than $22 million in NFTs, but it hit a few snags along the way
Adidas just did it
How were these numbers put together? Do co-branded projects like this not count?
YEEZY FANS DISAPPOINTED TO FIND 'TRASH BAG' LIKE DISPLAY AT GAP
Yeezy fans are coming online and expressing their disappointment after some people noted they had to dig through bags that looked like black trash bags in order to find a perfect pair at Gap.
The fundamental importance of sustainability in the supply chain of the fashion industry
Serena Rebecca Moro is CEO and Founder of Cikis Studio. It helps fashion companies to implement and communicate the most effective sustainability practices.
The Start-Ups Fashion Is Still Willing to Bet On
A grim economic climate has tempered enthusiasm for risky investments, but fashion companies and executives like H&M, Kering and Stella McCartney still see opportunity in startups pursuing sustainability solutions.
Why Messaging Is Luxury's Superpower
Brand audits are always fascinating. In a recent project we analyzed the messaging of a well-known luxury brand, and the result revealed an issue that most brands face. When we asked the top leadership team, around ten people, for their one-sentence description of the brand, it resulted in about 30 different aspects. So instead of one sentence, on average there were three. And practically no two brand messages that were summarized were the same.
Is Renting My Clothes Really the Most Sustainable Shopping Option?
A young professional concerned about climate change is looking for a wardrobe upgrade.
Unravelling fast fashion: Is the future sustainable for brands like Boohoo?
From supply chain scandals, greenwashing probes and a momentum towards sustainability, can fashion brands like Boohoo keep up with the demand for sustainable alternatives?
An 'influencer thrift store' wants to tackle fast fashion waste
Detoure is trying to lessen the burden on overflowing landfills by reselling clothes from influencers' overflowing closets.
H&M Is Being Sued for Greenwashing. What Does That Mean For Fashion?
Last month, a lawsuit was filed against Swedish fast-fashion giant H&M in New York federal court, accusing it of it "greenwashing," or engaging in false advertising about the sustainability of its clothing.
This lawsuit could be a watershed (sorry) moment for fashion. Sustainability as a marketing tactic could go extinct. And maybe it should?
Asos, Boohoo and George at Asda investigated over eco-friendly claims
The Competition and Markets Authority has launched an investigation into whether eco-friendly and sustainability claims made by the fast fashion chains Asos, Boohoo and George at Asda constitute greenwashing.
Fiber professor conducts research into sustainable fashion
Sergiy Minko, professor of fiber and polymer science in the College of Family and Consumer Sciences, discussed his recent research into sustainable fashion with The Financial.
Athens boutique Community spreads passion for sustainable fashion
Founded by Sanni Baumgärtner nearly 12 years ago, one local boutique has spearheaded the sustainable fashion movement in Athens while also supporting local artists. This mission is a testament to their name — Community.
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