Sustainability Pulse #50
Sustainability Trends & News Worth Exploring — September 18th, 2022
How Recessions Drive Innovation in Fashion
When the economy slumps, fashion soars.
Larger economic forces can shape these vibe shifts. As consumers adjust their personal style due to inflation or reduced materials, we see a pattern of new designs emerge.
Inside Vogue’s Runway Show Experiment
Anna Wintour’s New York-themed catwalk performance delivered celebrity appearances and a surprise performance from Lil Nas X.
‘Vegan Leather’ or Plastic? A Materials Marketing Battle Heats Up
Fuzzy definitions and bad data have left fashion consumers facing an array of claims and counterclaims as new and established materials jostle to market their sustainability credentials.
WHO ARE ETHICAL LUXURY CONSUMERS?
To successfully serve these consumers, luxury firms need to better understand which sub-segments of luxury consumers they should target with ethical luxury offerings and how to craft their value proposition to serve these different targets.
Patagonia's founder transfers ownership into two entities to help fight the climate crisis
Patagonia is a private company based in Ventura, California, that sells outdoor apparel and equipment. Yvon Chouinard founded the company in 1973.
Kohl’s Unveils Clothing Collection For Adults With Disabilities
Kohl’s said this week that it will offer adaptive products for adults through three of its biggest private-label brands.
What impact do counterfeits have on the fashion industry?
Counterfeits cause huge losses to both buyers and sellers of original products
Fashion products such as clothes and shoes are among the most replicated items
Marketplaces such as Amazon and Facebook are working to prevent the sale of counterfeit products
Fake products can result in health hazards, loss of image, and slow growth
How researchers hack bacteria to dye blue jeans
To give jeans their signature blue hue and fading abilities, it’s estimated that over 70,000 tons of synthetic indigo dye are made each year. One team of scientists is reverse engineering indigo molecules using microbes and sugar to clean up the process.
EXCLUSIVE: CFDA Will Mark 60 Years via Metaverse Exhibit, NFTs
The Council of Fashion Designers of America will honor the past by stepping into the digital future, with a virtual exhibition and new digital fashion NFTs.
Hermès reveals plans for Metaverse fashion shows, crypto and NFTs
The trademark application comes months after filing a lawsuit against NFT project MetaBirkins for allegedly using its Birkin brand to sell digital collectibles.
Brands take note: The purpose of purpose is purpose
Marketers are still fixated on the notion that purpose drives growth, when the whole point is that for most brands it will cost money and require sacrifice. Just look at Patagonia.
Big fashion can’t align its climate goals with its business model
Retailers have in the past few years announced a slew of sustainability measures — practically every company in the industry has a plan, or a plan to make a plan, for changing how they manufacture products to be greener, and extending those products’ lifespan.
‘You get tested a lot,’ designer Amina Muaddi says after building $55m label in four years
Celebrity-loved Romanian Jordanian footwear designer Amina Muaddi gave readers insight into her career highs and lows this week in a telling interview with fashion industry magazine Footwear News.
MIT SLOAN SUSTAINABILITY INITIATIVE :Adam Siegel is revolutionizing resale, one brand at a time
“MIT Sloan was a no-brainer,” he says. “I generally knew I wanted to work in sustainability when I enrolled, but back then, in 2007, sustainability as a field was just starting to develop. So in order to pinpoint my interest, I took advantage of every possible sustainability opportunity at MIT.”
Snap Powers AR Experiences for Vogue World Event at New York Fashion Week
Snapchatters can experience walking the runway from home, as well
Changing consumer habits pose new challenge for retailers
UK confidence lowest in 50 years, Truss floats shake-up of financial regulators, Middle East oil windfall
Circular Sportswear From Beans: Project Receives EU Funding
This collaboration brings together the expertise of Circuvate (Germany), a technical consultancy specialised in circular materials, recycling and impact analysis in the fashion and textiles sector, and The Good Factory (United Kingdom), experts in sustainable garment and textile design, development, and manufacturing.
ALL THE WAYS LONDON FASHION WEEK WILL CHANGE FOLLOWING QUEEN ELIZABETH II'S DEATH
Following the death of Her Majesty Queen Elizabeth II, the British Fashion Council has issued an official statement outlining the effects on this season’s forthcoming London Fashion Week.
How shoppers are changing their spending habits in the light of the cost-of-living crisis: DMA
The DMA’s How to Win Trust and Loyalty report is part of a DMA series focusing on customer engagement. It finds that most had changed the way they spent in the previous six months or were planning to make changes to spending habits in the future and looks at how these changes are happening in practice.
What do your clothes reveal about you? Probably more than you think
Thales of Miletus, a Greek philosopher, once said, “The most difficult thing in life is to know yourself.” For most of us, it feels like an impossible task. How can we know a self that is forever in flux; a complex tapestry of experiences, influences and thoughts forever being woven, shaping who we are?
Can dopamine dressing be more than just a colorful TikTok trend?
More people are dressing to feel good, but one psychologist suggests it really can make a difference in your brain chemistry.
Genentech wants people to do a double take the right way when it comes to SMA
Fashion is not generally known for its inclusivity, but all that changed with the Double Take fashion show, part of Roche Genentech’s "SMA My Way" program, where participants with the muscle-wasting disease walked and rolled down the runway in fashions adapted especially for them.
How experts 'forecast' the color trend of the year
Culture, psychology and other indicators help determine color trends, according to a powerhouse in the color industry: Pantone
I asked a sustainable stylist how to build an eco-friendly wardrobe. She said the best place to shop is your own closet.
Wardrobe stylist Alyssa Beltempo advocates for slowing down clothing consumption.
She told Insider that "shopping your closet" can lead to more confidence and creativity.
Louis Vuitton owner urges staff to stop using elevators and take the stairs in new plan to slash energy bills
As part of an EU-wide initiative to voluntarily cut gas consumption by 15%, French President Emmanuel Macron’s government has called on the country to prepare for an energy “sobriety” era as the winter sets in and cold weather pushes people to turn up their heating.
Vera
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