Sustainability Pulse #76
Sustainability Trends & News Worth Exploring — March 27th, 2023
EUIPO refuses to register Burberry’s EU trademark covering NFTs and digital goods.
In 2022, Burberry Limited filed an application for an additional EU trademark reproducing its check pattern. The application covered goods and services of classes 9, 35, and 41 including digital goods, NFTs and non-downloadable collectibles to be provided online (i.e., virtual goods such as bags, clothing, footwear, eyewear, jewelry, cosmetics, and other related goods.).
What’s the industry impact of Instagram cutting NFTs?
Instagram’s parent company, Meta, cut NFTs from its offering on March 13, as part of the company’s wider cutbacks to focus on profitability. Whether that will have an impact on fashion depends on the company.
Nouns 3D-Printed Fashion Collection Turns Heads at NFT Paris
The Nouns DAO funded the project, which used 3D-printed materials to develop apparel based on the NFT-based open-source IP.
Now Accepting Applications: Glossier 2023 Grant Program
Grant Program for Black-Owned Beauty Businesses, committing $300,000 towards six visionary businesses in the US.
From waste to wearables: Jordanian designer showcases craft of sustainable fashion
In an effort to promote sustainable fashion, Jordanian Haneen Jaafreh, an architect and a multidisciplinary designer, is turning organic waste into wearable biomaterials.
Instead of shopping for fabric to bring her designs to life, Jaafreh either gathers food leftovers from her own home fridge or tours local supermarkets to help rid them of onion peels or overripe fruits and vegetables, such as watermelons, cabbage leaves and zucchinis.
Green is the new black as fashion sector fast-forwards on sustainability trend
The fashion industry was looking in good shape in 2021, recovering from COVID-19 quicker than had been forecast, with a global growth of more than 11%. However, this trend was stopped in its tracks in 2022, as soaring inflation, the war in Ukraine, and China’s zero COVID policy took their toll, and sales slumped again, according to market analysts Euromonitor.
Kering’s Materials Innovation Lab to Mentor Young Designers at Pitti Uomo
Kering’s Materials Innovation Lab, or MIL — the luxury conglomerate’s Milan-based hotbed for innovation — is partnering with Pitti Immagine, WWD can exclusively reveal.
Allbirds says its net-zero carbon shoe is here
Seven years and hundreds of iterations in, the carbon-focused footwear brand has created its first net-zero carbon product, the M0.0nshot shoe.
WJI 2030 Joins Fashion Industry in Promoting Sustainability
WJI 2030, founded in Geneva in October 2021 by Kering and Cartier, is guided by the Ten Principles of the United Nations Global Compact and the 17 SDGs (Sustainable Development Goals) with a special emphasis on building climate resilience, preserving resources, and fostering inclusiveness.
The Consumerism Of The Beauty And Fashion Industries Distracts Us From Our True Femininity
Telfar’s radical new pricing system is the ultimate anti-luxury move
Telfar Clemens is making his new collection more accessible than ever thanks to a dynamic pricing experiment.
EU Commission Releases Proposed New Rules to Cut Down on Greenwashing
The EU entity has also proposed “common rules promoting the repair of goods,” which it says will help “contribute to sustainable consumption by a number of measures that promote repair, and make repair easier and more attractive for defects consumers may experience throughout the lifecycle of goods.”
Prominent French Fashion Expert Says Sustainable Fashion is En Vogue, from Paris to Tel Aviv to Hollywood
Annabelle Azadé Kajbaf has been a force in fashion reporting for over ten years, carving a niche on sustainability in fashion.
AI & 3D Scanning: The Future of Sustainable Fashion?
Sustainable startup unspun is taking the waste (and sizes) out of clothing by using AI, digital twin technology, and 3D scanning to create made-to-order jeans for each customer.
7 Minimalist Clothing Brands With a Focus on Sustainability
Consumers are increasingly looking towards brands that use eco-friendly materials and production processes to create stylish garments with minimal style and and less environmental impact.
Republic Business Credit Works with Women’s Apparel Company to Prepare for ‘Return To Work’ Demand
As more of the professional workforce returns to the office post-pandemic, the demand for comfortable chic clothing for women is on the rise. Rejoining the office environment means ditching yoga pants and sweatshirts, and replenishing closets with pantsuits, dresses and blazers.
How Capsule Wardrobes Became a Scam of Consumerism and ‘Big Minimalism’
A method that promises to streamline your closet with a set number of pieces and eliminate the dreaded what-should-I-wear outfit roulette? Who wouldn't want that?
New environmental regulation and a greenwashing crackdown: So what does that mean for fashion?
The EU Strategy aims to take a holistic approach and change the way clothing is produced, sold and disposed of and includes, among others, proposals to levy a tax on carbon emissions and imports.
How Regulation Will Apply To The Metaverse
European policymakers in the EU Commission said they would roll out a new set of standards for the metaverse in May 2023. The rest of the world needs to get on board as well.
Vera
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