Sustainability Pulse #78
Sustainability Trends & News Worth Exploring — April 19th, 2023
April Is the Greenwashiest Month
The run-up to Earth Day has ballooned into a month-long marketing moment, even as regulators try to crack down on empty sustainability claims.
WRAP shelves circular clothing campaign
This is truly disheartening news. Not only have the First Extended Producer Responsibility (EPR) schemes for textiles and apparel been cancelled, but also the highly effective Love Your Clothes campaign by WRAP.
Fast fashion giant Primark is launching its first "circular" product range designed to be rehomed or recycled, which is due to hit stores this month.
Can Burning Man Pull Out of Its Climate Death Spiral?
Excessive heat, ever-fiercer storms, and a reliance on fossil fuels are becoming an existential crisis for the yearly festival in the Nevada desert.
Fashion tech unicorns walking the green runway
The fashion industry’s efforts for sustainability is notoriously poor, could fashion tech unicorns be the key for needed innovation? The industry accounts for a staggering 2% to 8% of global carbon emissions, more than all international flights and maritime shipping combined, according to the United Nations Environment Programme (UNEP).
Raincoats, undies, school uniforms: Are your clothes dripping in "forever chemicals"?
There could be more than just fashion risks involved when buying a pair of leggings or a raincoat.
“NOT YOUR NORMAL DENIM” REUSABLE DENIM CLOTHING LINE MAKES SUSTAINABLE FASHION ACCESSIBLE TO EVERYONE
AI Marketing Stunts Are Here. Is Fashion Ready?
It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.
MENTALLY PREPARING FOR COACHELLA, THE WORLD'S WORST FASHION SHOW
Not-so-hot take: by and large, the outfits worn by Coachella festival-goers are uniquely terrible. It's not even just the pervasive cultural appropriation (obviously that sucks, too) but just an overarching air of high-effort, low-stakes style.
Mary Quant, British Fashion Revolutionary, Dies at 93
Known as the mother of the miniskirt, clad in her signature play clothes and boots, with huge painted eyes, fake freckles and a bob, she epitomized London’s Swinging Sixties.
‘Influencers are advertisers’: Fashion and beauty brands on the evolution of affiliate marketing
Affiliate marketing, which started as a tiny portion of beauty and fashion brands’ marketing strategies, is now a major component of their businesses.
As resale competition intensifies, Etsy adds bidding option
While much of the excitement in circular fashion these days is in brand-owned resale, vintage fashion — loosely defined as clothes that are 20-100 years old — is another massive market.
What Fashion PR & Communications Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion PR & communications professionals this month, to help you decode fashion’s creative landscape.
“I Don’t Want to Waste Any More Time”: 6 Female Eco-Pioneers Shaking Up the Fashion Industry From Within
Just as we’ve seen a host of female designers leading the way when it comes to sustainability (think of the likes of Stella McCartney, Gabriela Hearst, and Priya Ahluwalia), a wave of women have been working behind the scenes to create a greener future for fashion.
Can regenerative wool make fashion more sustainable?
Regenerative wool: it's the new green buzzword in the fashion industry – but can wool ever be fully sustainable?
On-trend and kind to the planet: Why fashionistas are opting for old clothes
Sustainability is in style. Ahead of Earth Day on April 22, The Straits Times looks into a boutique that is fast gaining popularity with those who wear sustainability on their sleeves.
Vera
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