2 Comments

Wow, I hadn’t heard the term “low fashion”, did you coin this? And I agree, it’s a bit of a contradiction how they want to be sustainable, yet companies this big need to be constantly growing and growing and their goals is to be generating more profit. They would need to sacrifice large profits if they stopped producing as much, and I don’t see it happening. It’s such a paradox.

Expand full comment

Hi there!

I didn’t coin the term “low fashion,” but it’s definitely an interesting one to explore! You’re absolutely right about the paradox in the fashion industry’s sustainability goals. Balancing growth and profits with environmental responsibility is a challenging feat. It’s a critical conversation to have, and I’m glad we’re discussing it. Thanks for sharing your thoughts!

Expand full comment